Trailmix

Trailmix

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The Athlete-Authored Era
The rise of athlete content creators in trail running
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Matt Walsh
7
✳️ Cocodona and the Making of a New Form of Sports Entertainment
A Trailmix of news and opinions on the business and culture of trail running
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Matt Walsh
5
✳️ Inside Salomon's Strategic Transformation of Trail Running’s Future
An exclusive interview with Scott Mellin, Global Chief Brand Officer of Salomon.
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Matt Walsh
15
✳️The Story behind the GTWS & WBD Partnership
On the background to the Golden Trail World Series and Warner Bros. Discovery partnership
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Matt Walsh
6
✳️UTMB, the Hottest New Travel Influencer
A Trailmix of news and opinions on the business of trail running
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Matt Walsh
The Barkley Mythology Machine Lives On
A Trailmix of news and opinions on the business of trail running
 • 
Matt Walsh
1
✳️Sabrina Stanley’s Deal is just the Beginning
On Sabrina Stanley’s OF deal and the financial realities of a professional trail runner.
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Matt Walsh
10
Trailmix
Trailmix
An exploration of the trail running business & media landscape.
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