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✳️ What does Good Growth look like?
Not all commercialisation in trail running is bad
Jul 13
•
Matt Walsh
17
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✳️ What does Good Growth look like?
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8
June 2025
✳️Talking about Trailcon
Observations and themes from Trailcon 2025
Jun 29
•
Matt Walsh
9
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✳️Talking about Trailcon
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6
What happened to Iffley Road?
What the quiet end of Iffley Road says about the industry we’re building
Jun 22
•
Matt Walsh
12
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What happened to Iffley Road?
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8
✳️ The Hyped Race No One Covered
What the G1M Ultra Tells Us About the Fragmentation of Ultrarunning
Jun 8
•
Matt Walsh
26
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✳️ The Hyped Race No One Covered
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21
May 2025
The Athlete-Authored Era
The rise of athlete content creators in trail running
May 25
•
Matt Walsh
23
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The Athlete-Authored Era
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7
✳️ Cocodona and the Making of a New Form of Sports Entertainment
A Trailmix of news and opinions on the business and culture of trail running
May 11
•
Matt Walsh
24
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✳️ Cocodona and the Making of a New Form of Sports Entertainment
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5
April 2025
✳️ Inside Salomon's Strategic Transformation of Trail Running’s Future
An exclusive interview with Scott Mellin, Global Chief Brand Officer of Salomon.
Apr 27
•
Matt Walsh
39
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✳️ Inside Salomon's Strategic Transformation of Trail Running’s Future
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15
✳️The Story behind the GTWS & WBD Partnership
On the background to the Golden Trail World Series and Warner Bros. Discovery partnership
Apr 20
•
Matt Walsh
19
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✳️The Story behind the GTWS & WBD Partnership
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6
✳️UTMB, the Hottest New Travel Influencer
A Trailmix of news and opinions on the business of trail running
Apr 6
•
Matt Walsh
15
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✳️UTMB, the Hottest New Travel Influencer
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March 2025
The Barkley Mythology Machine Lives On
A Trailmix of news and opinions on the business of trail running
Mar 30
•
Matt Walsh
18
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The Barkley Mythology Machine Lives On
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1
✳️Sabrina Stanley’s Deal is just the Beginning
On Sabrina Stanley’s OF deal and the financial realities of a professional trail runner.
Mar 16
•
Matt Walsh
21
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✳️Sabrina Stanley’s Deal is just the Beginning
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10
✳️On and Arc’teryx Strike whilst Salomon Shifts Focus
A Trailmix of News and Opinions about the Business of Trail Running
Mar 3
•
Matt Walsh
27
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✳️On and Arc’teryx Strike whilst Salomon Shifts Focus
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6
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