Trailmix

Trailmix

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The State of Trail in 2026
A Trailmix of news and opinions on the business of trail running
Jan 11 • Matt Walsh
✳️Trail Running Media Gift Guide!
Even the creators of gift guides need their own guide…
Dec 20, 2025 • Matt Walsh
✳️ Why Nike Might Not “Own” Trail Running
A Trailmix of news and opinions on the business of trail running
Dec 7, 2025 • Matt Walsh
✳️How should Trail Running be Run?
A conversation with UTMB’s head of Sports, Communities and Sustainability, Fabrice Perrin
Nov 24, 2025 • Matt Walsh
✳️ Hoka slows; UTMB grows
A Trailmix of news and analysis on the business and media of Trail Running
Nov 9, 2025 • Matt Walsh
✳️ The Spirit That Built Ultra Magazine
What began as a simple magazine became a quiet act of service to the sport.
Oct 26, 2025 • Matt Walsh
✳️ “Does it feel Kilian enough?”
The benefits and risks of building a brand around one person.
Oct 12, 2025 • Matt Walsh
✳️ Let’s talk about the WMTRC…
A few thoughts on the WMTRC
Sep 29, 2025 • Matt Walsh
✳️A Switcheroo atop UTMB
A Trailmix of news and opinions on the business of trail running
Sep 14, 2025 • Matt Walsh
✳️ The UTMB 2025 Lowdown
Observations, stories and rumours from the valley floor
Sep 2, 2025 • Matt Walsh
✳️Tracksmith goes Overland
An interview with Slate Olson, CMO of Tracksmith.
Aug 17, 2025 • Matt Walsh
✳️The State of Trail: What Runners Want and What They’re Worried About
Survey results from over 1K trail runners
Aug 10, 2025 • Matt Walsh
✳️When High School Musical meets Running
A Trailmix of news and observations on the business of trail running
Jul 27, 2025 • Matt Walsh
✳️ What does Good Growth look like?
Not all commercialisation in trail running is bad
Jul 13, 2025 • Matt Walsh
Trailmix
Trailmix
An exploration of the trail running business & media landscape.
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