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✳️ The Return of Trail Running Journalism?
On TrailRunner’s revival and Naak’s turnaround.
Jul 5
•
Matt Walsh
14
7
✳️Trail Running’s Flirtation with Luxury
On Tudor’s sponsorship in Trail Running and why Luxury hasn’t come sooner.
Jun 14
•
Matt Walsh
19
8
2
✳️The Man Trying to Improve Ultrarunning Livestreams
On the next data frontier in ultrarunning
May 31
•
Matt Walsh
14
17
2
✳️Brands don’t have to be Edgy to Thrive in Trail
On On, Mount to Coast, GTWS and more
May 17
•
Matt Walsh
16
1
2
✳️A Nice Surprise for UTMB
A Trailmix of News and Opinions on the Business of Trail Running
May 3
•
Matt Walsh
15
4
Latest
Top
Discussions
✳️Why do we have Trail Running News Deserts?
On why we need more local news in trail running.
Apr 19
•
Matt Walsh
8
2
Four Lessons from an Iconic Race’s Collapse
A Trailmix of News and Opinions on the Business of Trail Running
Apr 5
•
Matt Walsh
19
2
3
✳️ UTMB’s Broadcasting Pipedream
Hey pals,
Mar 22
•
Matt Walsh
9
1
✳️Trail Running Is Becoming the Outdoor Industry’s Default Sport
A Trailmix of news and opinions on the business of trail running
Mar 8
•
Matt Walsh
23
5
4
✳️How Much is a Fan Worth?
On Black Canyon’s Race Purse, the prediction economy, Satisfy beef and GTWS
Feb 22
•
Matt Walsh
8
1
1
✳️ The Things We Don’t Quite Talk About
On how brand partnerships have narrowed what the running media talks about
Feb 8
•
Matt Walsh
19
5
2
✳️Trail’s Less Technical, More Fashionable Future
On Killian’s vision for Trail, UTMB’s expansion strategy and Paris Fashion Week (really)
Jan 25
•
Matt Walsh
12
4
The State of Trail in 2026
A Trailmix of news and opinions on the business of trail running
Jan 11
•
Matt Walsh
34
8
✳️Trail Running Media Gift Guide!
Even the creators of gift guides need their own guide…
Dec 20, 2025
•
Matt Walsh
14
3
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Trailmix
An exploration of the trail running business & media landscape.
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