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✳️ Rediscovering Ultrarunning Magazine
The task ahead for Jamil
Jul 21
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Matt Walsh
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✳️ Rediscovering Ultrarunning Magazine
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✳️The Cost of Western States, and Changing Outdoor Participant
A Trailmix of news, opinion on the business of trail running
Jun 30
•
Matt Walsh
11
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✳️The Cost of Western States, and Changing Outdoor Participant
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✳️ The Spring Energy Influencer Debacle
On the role of influencer marketing in the running industry after Spring Energy.
Jun 2
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Matt Walsh
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✳️ The Spring Energy Influencer Debacle
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TV’s the answer, what’s the question?
Are TV rights deals the only way for Trail Running to professionalise?
May 12
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Matt Walsh
7
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TV’s the answer, what’s the question?
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✳️ UTMB’s DAZN deal and Trail Running’s Olympic Ambitions
A Trailmix of news, opinion on the business of trail running
Apr 28
•
Matt Walsh
8
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✳️ UTMB’s DAZN deal and Trail Running’s Olympic Ambitions
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✳️Are you Satisfy-ed?
The problem of valuing innovation and sustainability in running apparel
Apr 14
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Matt Walsh
9
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✳️Are you Satisfy-ed?
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✳️ The Jasmin Paris Effect
A Trailmix of news, opinions and data.
Mar 31
•
Matt Walsh
17
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✳️ The Jasmin Paris Effect
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✳️ Lululemon Went Further, But Not For Ultrarunning’s Sake
On Lululemon’s ‘Further’ event
Mar 17
•
Matt Walsh
14
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✳️ Lululemon Went Further, But Not For Ultrarunning’s Sake
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Trailmix
An exploration of the trail running business & media landscape.
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