It always felt like podcasting listenership would have to slow down after peak COVID, because there were never more people available to listen and produce.
A big key you mentioned is being unique, and that's always been the case as content pollution is nothing new. Whether there is 1 other podcast out there, or 1000, you have to add value in some way or people aren't going to come back.
Adding value doesn't mean being different for the sake of being different either, it has to make sense of course (ie, if a guest is touring podcasts because they are highlighting something specific, a podcaster can't try and be so different that they don't get the basic information out of the guest).
All of which is to say, I have no idea where it's all going either! haha It's fun to be a part of and the entire trail running industry is in a really interesting time, as we get to see what comes to the top and what gets left behind.
It still feels like we're trying to turn trail running into our other major sports from a coverage point of view and I think the best way to cover our sport and grow it hasn't actually come along yet. It's so unique and niche and that needs to be embraced more rather than trying to get the sport to a point where it fits in a box.
I'll hop down off this soapbox now and wait for the next post, thanks again! :)
Thanks for the Sunday reading!
It always felt like podcasting listenership would have to slow down after peak COVID, because there were never more people available to listen and produce.
A big key you mentioned is being unique, and that's always been the case as content pollution is nothing new. Whether there is 1 other podcast out there, or 1000, you have to add value in some way or people aren't going to come back.
Adding value doesn't mean being different for the sake of being different either, it has to make sense of course (ie, if a guest is touring podcasts because they are highlighting something specific, a podcaster can't try and be so different that they don't get the basic information out of the guest).
All of which is to say, I have no idea where it's all going either! haha It's fun to be a part of and the entire trail running industry is in a really interesting time, as we get to see what comes to the top and what gets left behind.
It still feels like we're trying to turn trail running into our other major sports from a coverage point of view and I think the best way to cover our sport and grow it hasn't actually come along yet. It's so unique and niche and that needs to be embraced more rather than trying to get the sport to a point where it fits in a box.
I'll hop down off this soapbox now and wait for the next post, thanks again! :)