Remember when a magazine arrived in the mail, paid for with your subscription? You're dating yourself if you do.
Then programmatic advertising was a game-changer, turning advertising into the raison-d'etre for online media, calculating ad dollars in milliseconds instead of months for print publications.
But the cost/CPM was astonishingly low, turning journalism into a churn-fest of click-bait.
Then the same digital technology made affiliate marketing the next big thing. So we ended up being force-fed a constant stream of brainless "Gear Our Editors Loved" psuedo-articles.
Now we're realizing subscriptions weren't such a bad idea after all! Because the old saying remains true: You get what you pay for.
Traditional journalism faces the same challenges. People tune out when we tell "important" stories, and for years, we'd have a bump in viewers at the end of the news, for the fluffy feel good story at the end of the cast. It's sad but it's the way it goes, most people don't really want to know how the sausage is made most of the time, they just want the smiles and good times at the BBQ
Trail runners come in two broad categories: racers and escapists. Right?
The first category is served by the type of media (traditional and individuals) that you outline in the article.
The latter aren't looking for serious journalism, nor care about the ins and outs of racing and performance. They want feel good stories and art.
Most other mainstream sports have significant numbers of fans who don't necessarily take part in the sport. This is the cohort that might want more serious journalism. If the sport ever grows to the level of having non-running fans, then it might require more traditional journalism.
Remember when a magazine arrived in the mail, paid for with your subscription? You're dating yourself if you do.
Then programmatic advertising was a game-changer, turning advertising into the raison-d'etre for online media, calculating ad dollars in milliseconds instead of months for print publications.
But the cost/CPM was astonishingly low, turning journalism into a churn-fest of click-bait.
Then the same digital technology made affiliate marketing the next big thing. So we ended up being force-fed a constant stream of brainless "Gear Our Editors Loved" psuedo-articles.
Now we're realizing subscriptions weren't such a bad idea after all! Because the old saying remains true: You get what you pay for.
Always nice to see Trailmix in the inbox!
Traditional journalism faces the same challenges. People tune out when we tell "important" stories, and for years, we'd have a bump in viewers at the end of the news, for the fluffy feel good story at the end of the cast. It's sad but it's the way it goes, most people don't really want to know how the sausage is made most of the time, they just want the smiles and good times at the BBQ
Trail runners come in two broad categories: racers and escapists. Right?
The first category is served by the type of media (traditional and individuals) that you outline in the article.
The latter aren't looking for serious journalism, nor care about the ins and outs of racing and performance. They want feel good stories and art.
Most other mainstream sports have significant numbers of fans who don't necessarily take part in the sport. This is the cohort that might want more serious journalism. If the sport ever grows to the level of having non-running fans, then it might require more traditional journalism.
But I can't see that, can you?