Excellent information and insight as always. I personally want solid content and don't care about throw-away graphics - running likely has the most boring photography of any sport - but the calendar was good and the graph excellent.
hahaha! Yes! I only skimmed the 10 pages but certain lines stuck out for their corporate doublespeak, such as under Brand Objectives: "Remind people that UTMB Group is a family company—not a big corporate company trying to change the sport." Only a big corporate company would think that way and come up with a 10-page proposal like that.
Indeed. What really needs sorting out is figuring out the role of Ironman. Because the UTMB Group IS a family company, Michel Poletti has total credibility as a mountain/ultra runner, and the original race (what we still call "UTMB") is absolutely one of the best and most significant races in the world. Meanwhile, the Ironman Group is known for it's aggressive business model of purchasing or starting races and creating it's own ecosystem in which aspiring athletes must participate to gain recognition. At their core or at least at inception, these are two very, very different systems.
I have forwarded the RFP to my agency hahaha
Haha might as well! They obviously want as many people as possible applying…
Excellent information and insight as always. I personally want solid content and don't care about throw-away graphics - running likely has the most boring photography of any sport - but the calendar was good and the graph excellent.
Thanks for linking to UTMB’s PR proposal. Maybe you could do a deep dive about what it shows about their strategy?
Sarah, why don't we submit a proposal? 🤪🤪
hahaha! Yes! I only skimmed the 10 pages but certain lines stuck out for their corporate doublespeak, such as under Brand Objectives: "Remind people that UTMB Group is a family company—not a big corporate company trying to change the sport." Only a big corporate company would think that way and come up with a 10-page proposal like that.
Indeed. What really needs sorting out is figuring out the role of Ironman. Because the UTMB Group IS a family company, Michel Poletti has total credibility as a mountain/ultra runner, and the original race (what we still call "UTMB") is absolutely one of the best and most significant races in the world. Meanwhile, the Ironman Group is known for it's aggressive business model of purchasing or starting races and creating it's own ecosystem in which aspiring athletes must participate to gain recognition. At their core or at least at inception, these are two very, very different systems.