To me, Merrell is pleasantly surprising. They have zero cred in the market yet keep investing. As an industry observer I want as many options in the market as possible, yet as a former business person I know consolidation is real, and I'm not sure this brand can make the cut. And I really hope the new investment in Skyrunning allows them to make a comeback. GTS took over that space, but it's a huge space, and I don't think GTS is planning 50-60 races!
IMO RUN by Outside doesn't just tap a niche it can successfully fill the entire space. There are (supposedly) 50 million runners in the US and 600 mil in the world, and where can they go to read about this sport?? It's been crazy bad; the media offerings have been like remnants of Napoleon's army retreating from Moscow. I helped start FKTs, personally run Skyraces, Golden Trail Series, and local Half Marathons, and wouldn't have missed watching the recent Trials Marathon on TV, Athing Mu is my favorite runner to watch, and I love the Relays.
One stop shopping: it's long overdue. Outside Inc has been the definition of clueless, but they hired Brian Metzler as Exec Editor who has as much cred as anyone, and I bookmarked that website pronto.
Any cache or screenshot/recording of Camille's post?
To me, Merrell is pleasantly surprising. They have zero cred in the market yet keep investing. As an industry observer I want as many options in the market as possible, yet as a former business person I know consolidation is real, and I'm not sure this brand can make the cut. And I really hope the new investment in Skyrunning allows them to make a comeback. GTS took over that space, but it's a huge space, and I don't think GTS is planning 50-60 races!
IMO RUN by Outside doesn't just tap a niche it can successfully fill the entire space. There are (supposedly) 50 million runners in the US and 600 mil in the world, and where can they go to read about this sport?? It's been crazy bad; the media offerings have been like remnants of Napoleon's army retreating from Moscow. I helped start FKTs, personally run Skyraces, Golden Trail Series, and local Half Marathons, and wouldn't have missed watching the recent Trials Marathon on TV, Athing Mu is my favorite runner to watch, and I love the Relays.
One stop shopping: it's long overdue. Outside Inc has been the definition of clueless, but they hired Brian Metzler as Exec Editor who has as much cred as anyone, and I bookmarked that website pronto.