Very good perspective to highlight that "influencers" are the prime marketing channel for sports products. Controversy can thus be expected. A shift to a more science-based approach would be helpful, but that actually has been present from the start, but data doesn’t blow up on social media, so the chicken is the egg.
Four things not mentioned:
1) So how many calories ARE in Awesome Sauce? Spring Energy supplied some data, while the GoFundMe tests are not done; rather than bickering I’d like a factual answer. I don’t give a shi* what Influencers say, I want the number.
2) Sports gels in particular are primarily not product/performance-driven but market-driven products. There’s 2 cents of sugar in your $1.50 gel; the rest is water, packaging, marketing, and profit margins. So rather than get our shorts all up in a wad, we should relax and realize the bling factor for this category has already been set very high. (I race in Europe every year, and rather than schlepp a duffle of brightly colored little plastic packets - which are totally unrecyclable - I just buy a box of sugar cubes which are very cheap and lightweight, put a dozen in my running vest, and eat a couple every :30).
3) A hidden undercurrent is the podcast battle. David and Megan put on a show which has moved to the top of the charts, which may engender pushback from competitors, even while any controversy it generates moves it further up the charts.
4) Aside from all that, Jason Koop might note that criticizing a pregnant woman is rarely a good strategy.
In the medical community this is known as as the “expert fallacy”, where it is presumed because you have expertise in one field that extends to other fields, whether they are related or not. These coaches and influencers should remember to “stay in their lane”. Unfortunately social media has driven us all to a point of feeling compelled to “weigh in” on everything or have a “hot take”. Instead of listening to adults argue about apple sauce I prefer to go running :)
Well Buzz, I think you do have to accept Jason Koops report from the nutrition testing lab as real/factual. You can also see the lab results from the German sports nutrition store and accept them as facts .
As someone else said, was Koop harsh? Yes, but he’s not wrong to call them out. Megan can’t tout MD/PHD credentials on one podcast and then say on a different episode that she didn’t know what was going on. Koop’s latest podcast lays out some good examples of how to deal with endorsements and input into products.
Meghan is an adult. I think the idea of you can’t call her out as she is pregnant is very 1966. I think both David and Meghan have crossed the line from being coaches to being influencer. On the Friday Patreon episode, he’s giving advice to folks about how much iron to take. No talk to your doctor, just, oh take some. We’ve canceled our patreon subscription to them due to this.
Very good perspective to highlight that "influencers" are the prime marketing channel for sports products. Controversy can thus be expected. A shift to a more science-based approach would be helpful, but that actually has been present from the start, but data doesn’t blow up on social media, so the chicken is the egg.
Four things not mentioned:
1) So how many calories ARE in Awesome Sauce? Spring Energy supplied some data, while the GoFundMe tests are not done; rather than bickering I’d like a factual answer. I don’t give a shi* what Influencers say, I want the number.
2) Sports gels in particular are primarily not product/performance-driven but market-driven products. There’s 2 cents of sugar in your $1.50 gel; the rest is water, packaging, marketing, and profit margins. So rather than get our shorts all up in a wad, we should relax and realize the bling factor for this category has already been set very high. (I race in Europe every year, and rather than schlepp a duffle of brightly colored little plastic packets - which are totally unrecyclable - I just buy a box of sugar cubes which are very cheap and lightweight, put a dozen in my running vest, and eat a couple every :30).
3) A hidden undercurrent is the podcast battle. David and Megan put on a show which has moved to the top of the charts, which may engender pushback from competitors, even while any controversy it generates moves it further up the charts.
4) Aside from all that, Jason Koop might note that criticizing a pregnant woman is rarely a good strategy.
Disclaimer and plug: I co-host this podcast: https://rephonic.com/podcasts/the-trailhead
In the medical community this is known as as the “expert fallacy”, where it is presumed because you have expertise in one field that extends to other fields, whether they are related or not. These coaches and influencers should remember to “stay in their lane”. Unfortunately social media has driven us all to a point of feeling compelled to “weigh in” on everything or have a “hot take”. Instead of listening to adults argue about apple sauce I prefer to go running :)
Well Buzz, I think you do have to accept Jason Koops report from the nutrition testing lab as real/factual. You can also see the lab results from the German sports nutrition store and accept them as facts .
As someone else said, was Koop harsh? Yes, but he’s not wrong to call them out. Megan can’t tout MD/PHD credentials on one podcast and then say on a different episode that she didn’t know what was going on. Koop’s latest podcast lays out some good examples of how to deal with endorsements and input into products.
Meghan is an adult. I think the idea of you can’t call her out as she is pregnant is very 1966. I think both David and Meghan have crossed the line from being coaches to being influencer. On the Friday Patreon episode, he’s giving advice to folks about how much iron to take. No talk to your doctor, just, oh take some. We’ve canceled our patreon subscription to them due to this.