They turned the comments/chat off on YT as they wanted people to be on UTMB live site as it had gifs. It made for fostering computer viewing trying to have tracking and stream open at same time.
I also feel the production is very French lead. They are producing for French audience from a directors POV. So that means the director is listening to French commentary and all cuts to breaks etc are lead by that. If this person isn’t they I am sorry but they are terrible at there jobs. I have worked on large scale multi language streams before and it can be done so much better. The leaps they are making are just not big enough imo. They add more things but note getting the fundamentals for the viewers correct. So it makes it a disjointed experience.
Agree the strategy was to push more people to their Live site. Enables them to generate more signs ups/first party data to build from. But as you said, the livestreaming experience wasn’t improved, so for the viewer - what’s the incentive?
Hey Matt, I will try to find some time to give you a more detailed answer, but the most important thing to know is that YouTube is not anymore the main player that is used by UTMB. In 2022 it was Dailymotion if I well remember. In 2023 it was YouTube. In 2024 it was back to Dailymotion…
Hey Fabrice, would love to get the full picture :)
I’m guessing you’re referring to the website they host the livestream on rather than the site with the most viewers? As Evan as said, Dailymotion is not really known/used outside of France. (I work at Havas so have a rather detailed knowledge of the site :p)
Just saw this message 😆… what matters is that the player (YouTube or Dailymotion depending of the year) is used inside utmbmontblanc.com or UTMB.live … if you watch the stream here, you are using Dailymotion, even if you don’t know it ;)
My two pence.
They turned the comments/chat off on YT as they wanted people to be on UTMB live site as it had gifs. It made for fostering computer viewing trying to have tracking and stream open at same time.
I also feel the production is very French lead. They are producing for French audience from a directors POV. So that means the director is listening to French commentary and all cuts to breaks etc are lead by that. If this person isn’t they I am sorry but they are terrible at there jobs. I have worked on large scale multi language streams before and it can be done so much better. The leaps they are making are just not big enough imo. They add more things but note getting the fundamentals for the viewers correct. So it makes it a disjointed experience.
Good to get your perspective Jonathan.
Agree the strategy was to push more people to their Live site. Enables them to generate more signs ups/first party data to build from. But as you said, the livestreaming experience wasn’t improved, so for the viewer - what’s the incentive?
Your knowledge of the how the online media business works is very appreciated.
Appreciate it Buzz.
Congrats on Dragon’s Back btw! How did you find it? Any tips for someone looking to try next year? (Which might possibly be me…)
A wee bit damp ... but don't ask me, ask Max King! He ran it, I trekked it. My take: https://www.facebook.com/buzz.burrell.14
Hey Matt, I will try to find some time to give you a more detailed answer, but the most important thing to know is that YouTube is not anymore the main player that is used by UTMB. In 2022 it was Dailymotion if I well remember. In 2023 it was YouTube. In 2024 it was back to Dailymotion…
Hey Fabrice, would love to get the full picture :)
I’m guessing you’re referring to the website they host the livestream on rather than the site with the most viewers? As Evan as said, Dailymotion is not really known/used outside of France. (I work at Havas so have a rather detailed knowledge of the site :p)
Just saw this message 😆… what matters is that the player (YouTube or Dailymotion depending of the year) is used inside utmbmontblanc.com or UTMB.live … if you watch the stream here, you are using Dailymotion, even if you don’t know it ;)
As an American fan of the sport, this raises the question—what is Dailymotion..? 🤔