Interesting; those are very low prices. I agree they could be too low: raising the Shorts $8 would double his gross margin and likely not reduce sales.
The focus on "accessibility" raised an eyebrow - I'm not sure how many people are not running because of the price of socks - but I am sure that many people are motivated to pay less.
I really like his boldness and exposing the bloated nature of the softgoods industry, which is quite different from hardgoods: shorts and t-shirts from K-Mart cost 1/4 what they do from Patagucci, and aren't that different, but shoes, trekking poles, and running vests (hardgoods) are more technical and are likely objectively different than cheap knock-offs.
btw, the saying in the States is: "You get what you pay for." Which is true - above about the 50th percentile price point, you're paying for a large marketing budget and perceived status.
My main take-away is he's a maverick, has excellent products, is really lean and working hard, and I hope he is very successful!
Ordered a few tee shirts from said company. I know the article is more than just about buying cost effective clothing but I’m also so gun shy to buying gear due to the cost. I may run in rabbit but never to ‘satisfy’. I push them a bit too far in the stink department but some fabrics are better than others like merino, the savior fabric.
Interesting; those are very low prices. I agree they could be too low: raising the Shorts $8 would double his gross margin and likely not reduce sales.
The focus on "accessibility" raised an eyebrow - I'm not sure how many people are not running because of the price of socks - but I am sure that many people are motivated to pay less.
I really like his boldness and exposing the bloated nature of the softgoods industry, which is quite different from hardgoods: shorts and t-shirts from K-Mart cost 1/4 what they do from Patagucci, and aren't that different, but shoes, trekking poles, and running vests (hardgoods) are more technical and are likely objectively different than cheap knock-offs.
btw, the saying in the States is: "You get what you pay for." Which is true - above about the 50th percentile price point, you're paying for a large marketing budget and perceived status.
My main take-away is he's a maverick, has excellent products, is really lean and working hard, and I hope he is very successful!
Ordered a few tee shirts from said company. I know the article is more than just about buying cost effective clothing but I’m also so gun shy to buying gear due to the cost. I may run in rabbit but never to ‘satisfy’. I push them a bit too far in the stink department but some fabrics are better than others like merino, the savior fabric.
I've got a very similar thought process in tomorrow's post re: which Chinese factory is your favorite brand using.
But often people *like paying £20 rather than £10 for a vodka soda even if it's the same vodka and the same soda.